Home is where the heart is, they say. We disagree. We believe it's the other way around. The heart is where your home is.

We believe there's no word like "home" in English language.

Home is warmth. It's comfort, safety, and relaxation. Home is family. It's your husband, it's your wife. It's your kids. It's your parents and grandparents, friends coming for a visit. It's the center of your life.

We believe home is being neglected in our modern "selfie" culture. We believe you don't have to spend hundreds, even thousands of dollars to travel to a popular destination to take a selfie that can compete with those on your friends' Facebook feeds.

We believe the focus should return to the center of our lives, where it's always been, traditionally. We believe that's where the real magic happens. And you don't have to pay for it each time.